Financial Times Prentice Hall. must consider the following social factors to conduct macro-environmental analysis: Changes in demographic patterns like aging population, migration trends and socio-economic variables have paramount importance for international business organizations like Maybelline Inc About Face. Marketing and human resource strategies in a traditional, patriarchal society with clearly distinguished gender roles will be different from societies with low gender stereotypes. You can't forget about the small stuff, toothpaste and deodorant. 1. Climate change and changing ecosystem is leading to the extinction of more than 20% of species on the planet by the turn of this century. needs to understand the online shopping behavior by considering the generational differences as younger consumers are more inclined to shop online than older customers. Social factors such as demography trends, power structure in the society, women participation in workforce etc have immense impact over not only the country's economy but also on workforce talent availability and level of consumer demand. The international presence of Maybelline Inc About Face. Maybelline was able to gain a competitive advantage over its rivals. For example most of EU countries now want the EU citizen data to be saved in EU countries only. Developing strategies that can capitalize on Maybelline Category strengths and help mitigate weaknesses and impact of threats of macro-environment. Today, we will discuss the PESTLE Analysis of Nike, the potential future, and position of Nike through a business analysis tool PESTLE. Talking about Maybelline, it has been created by L'Oreal to be a Leading Global Mass-Market Cosmetic Brand in its customers mind. Every organization operates within some kind of political environment. The advent of social media and e-commerce has encouraged online shopping behavior among customers. Johnson, G., Whittington, R., Scholes, K., Angwin, D., & Regnr, P. (2011). The lack of differentiation makes it difficult for the company to retain customers. The owner of these highly successful brands, have often taken to social media to express their dissatisfaction against the dupe culture that is especially prevalent in the beauty industry. LOreal is also the worlds top brand in the cosmetic and beauty products manufacturing company. We will write a custom Case Study on Maybelline Company Analysis specifically for you. The cost-efficiency provides the company an opportunity to penetrate into a different market and target price-conscious customers. - Intellectual Property Rights and Patents Protection Before entering new market Maybelline Category should focus on the environment for intellectual property rights. Frequent changes in government policies harm business performance by increasing environmental uncertainty. According to an estimate, theannual revenueof Maybelline in 2020 was79,883. PESTEL analysis is critical to understand the external threats & opportunities arising because of the macro environment developments. - Attitude towards Leisure Maybelline Category should conduct an ethnographic research to understand both attitude towards leisure activities and choice of leisure activities. Developing international strategies. Feel free to connect with us if you need business research. Maybelline Inc About Face. academic writing services at least once in their lifetime! Maybelline Inc About Face. For instance, extreme weather conditions can increase the cost of operations and compel the Maybelline Inc About Face. In 2015, the company expanded itself from online-only to an omnichannel model and began selling products apart from beauty. PESTLE Analysis of Maybelline analyses the brand on its business tactics. needs to consider the following political factors during the strategic planning process: High political stability provides a stable and friendly business environment with predictable market growth trends. Kotler (1998)The PEST analysis is a useful tool for understanding the position, potential and direction for a business as well as the market growth or decline. Other than that, hes a fun loving person. Providing a secure work environment for the workforce is the ethical and moral obligation of Maybelline Inc About Face. Attitude towards immigration has come under sharp focus. Close collaboration with such groups may enhance the Maybelline Inc About Face.s ability to collaborate with community and achieve long-term corporate goals. - Property Rights & Protection of Technology Oriented Assets Maybelline Category should analyze the legal status of various property rights and intellectual property rights protections that are common in US. Analysis of the clients/customers. Detailed environmental analysis is imperative before deciding to enter a new market or start a new product line. For example, if a business sells just one specific product, how is the consumer approach to that product changing? - Likelihood of Technology Disruption If the country is hub of technology companies then there is a high chance of technology disruption among various industries. A close eye should be kept on analyzing the 5G and determining its potential to deliver positive business outcomes through enhanced user experience, increased speed and expanded access. Research and development activities are highly important in an environment characterized by creative disruption. The high interest rate will encourage the attitude towards investment and increase growth opportunities for Maybelline Inc About Face. to study the current trends in the country's political scenario as changes in government may alter the government's priorities towards the development of different industries. Maybelline is the world's leading mass cosmetic company. can increase the market share by focusing on emerging technological innovations. (2012). Aug-22-2018. This investment will also increase stakeholder satisfaction and expand the customer base due to enhanced brand image. For the economic factors affecting a business, you can discuss the international economy, national economies, or even regional economies. to adopt the niche marketing strategies. Analyze the Maybelline Category external competitive environment to identify opportunities and threats. Top Tips For Running A Successful Manufacturing Business. Wall, S., Minocha, S., & Rees, B. The availability of substitute products makes it difficult for the company to maintain its market share. 4. The company also followed the route taken by NYX Professional Makeup company which created an application using augmented reality known as ModiFace. Some of the threats include: Competition: The main competitors of MAC are Sephora, Clinique, Maybelline, and L'Oreal. As population is ageing it will require less tech intensive products. The company has formed a separate name in Brazil i.e., FAPROCO in order to meet the demand for the cosmetic products. Ranging from political factors to environmental factors, each factor comprises various variables that influence the strategic decision making process of business organizations like Maybelline Inc About Face. - Transparency & Digital Drive Maybelline Category can use digitalization of various processes to overcome corruption in the local economy. - Business Laws Before entering into new market Maybelline Category has to assess what are the business laws and how they are different from home market. Maybelline Inc.: About Face case study (referred as Maybelline Category for purpose of this article) is a Harvard Business School (HBR) case study covering topics such as Sales & Marketing and strategic management. Moreover, considering the development and maturity level of technology in the respective market is also important. - Government Regulations and Deregulations The government is adhering to all the rules and regulations under World Trade Organization norms. For more information about that, we highly recommend our 3 Step Guide to PESTLE analysis. The government of each party has adhered to the treaties done by previous governments, so there is a consistency in both rule of law and regulations. Developing a multi-criteria decision making model for PESTEL analysis. STEP 5: PESTEL/ PEST Analysis of Maybelline Case Solution: Pest analyses is a widely used tool to analyze the Political, Economic, Socio-cultural, Technological, Environmental and legal situations which can provide great and new opportunities to the company as well as these factors can also threat the company, to be dangerous in future. The presence at international stage increases the companys sensitivity to changes in political environments of different countries. The PEST analysis looks at four types of external environmental elements: P -Political factors in an economy include various forms of government intervention and political lobbying, such as. Maybelline Inc About Face. against other market players. Over the years the company has acquired an expertise over the beauty industry which helps them to gain an edge in the market over its competitors. This may refer to access to technology within a given region or the development of new technologies within an industry. Nykaa sells products that are manufactured in India as well as internationally. - Attitude towards Health & Safety The attitude towards health and safety is often reflected in the quality of the products and cost structures of manufacturing processes. are considered rare or which species are endangered whose excessive consumption can cause trouble for the organization. Maybellines mainproducts and servicesare; Eyelashes, Mascara, Liquid Eyeliner, Eye Primer, Marker Eyeliner, Cream & Gel Eyeliner, Eye Pencil, False Eyelashes, and many other products in the category of Eyes, Hairs, Skin, Fragrance, Bundles, Nails, Face, and Lips. Let us start the Maybelline PESTLE Analysis: The political factors in the Maybelline PESTLE Analysis can be explained as follows: Maybelline has set its manufacturing operations in Paris. You simply gather up as much information as you can about a business or country, and then spread it across the six PESTLE categories: Political, Economic, Sociocultural, Technological, Legal, and Environmental. PESTLE analysis is also referred to as PESTEL analysis. International Journal of Business and Management, 7(24), 52. please submit your details here. The implication for Maybelline Category is that it can boost sales of its product in short run but also expose Maybelline Category to medium term forex and currency depreciation risks. Quizzes test your expertise in business and Skill tests evaluate your management traits. Some of the economic factors that Maybelline Category should evaluate both in the present market and one in which it wants to enter are inflation rate, GDP growth rate, disposable income level etc. Accordingly, we never encourage or endorse its direct Andr Cavalcante, S. (2013). can take advantage of higher labor productivity. If Maybelline Inc About Face. The technological factors in the PESTLE Analysis of Maybelline are mentioned below: The brand identified at a very early stage that image of the brand helps it to position itself in a favorable position as compared to its competitors. Of business and Skill tests evaluate your Management traits encourage the attitude towards investment and increase growth opportunities for Inc. Both attitude towards investment and increase growth opportunities for Maybelline Inc About Face Maybelline Inc Face... Journal of business and Management, 7 ( 24 ), 52. pestle analysis of maybelline submit your here... 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